Paid media that reports in pipeline, not clicks.
Performance marketing across Google, LinkedIn, and Meta, run by a fractional CMO. Every dollar is tied to a qualified opportunity, and every report answers the only question that matters: what did we get for the spend?
Clicks are not the product. Pipeline is.
Most agencies report in impressions, click-through rate, and cost per click because those numbers are easy to produce and always look like progress. None of them tell you whether you got a customer. You can win every one of them and still lose money.
Performance marketing done right starts from the other end. I build every campaign backward from cost per qualified opportunity and revenue, so the reporting says what the spend actually returned. When a channel stops producing pipeline, it gets cut, no matter how good its click-through rate looks.
Managed more than $10M in media spend and generated $50M+ in ARR pipeline for clients. On one app launch, FanLabel hit a sub-$2 cost per install. For Asure Software, paid media is converting profitably across three business units with three different ICPs, and cost per lead dropped 60% between month one and month two. Every campaign reports in pipeline, not clicks.
Three ways I come in.
Stand up paid from scratch
You have never run paid media, or every past attempt was a guess. I build the account structure, the targeting, the tracking, and the landing pages, then launch against a pipeline target instead of a click target. First dollar spent is already accountable.
Fix an account burning money
You are spending real budget and cannot tell if it works. I audit the account, kill what is buying clicks instead of customers, fix the attribution, and rebuild around the campaigns that actually produce pipeline. Most turnarounds find waste in the first week.
Scale what already works
You have a channel that converts and you want more of it without watching efficiency collapse. I expand budget deliberately, open new channels and audiences on evidence, and hold cost per qualified opportunity as the number that governs the whole program.
One client, three ICPs, one accountable program.
Asure Software runs paid media through Brickhouse across three business units. Each one sells to a different buyer, so each gets its own funnel, creative, and cost target. Google and Meta are managed as one program, and every lead is reconciled against the CRM rather than the ad platform's own count.
Asure Tax
Payroll tax leaders at multi-state employersSearch-led. Finance and payroll teams looking for help with payroll tax filing and multi-state compliance.
Asure Recruiting
Staffing firms and high-volume hirersSocial-led. Recruiters and agency owners who need to fill roles faster than their current tools allow.
AsureWorks
Small business owners buying payroll and HRBlended. Owner-operators choosing a payroll and HR platform for the first time or leaving a legacy provider.
Tracker updated weekly. Figures as of September 2026. Spend and absolute cost figures are shared with prospects on a call, not published.
The full scope of work.
- Google Ads and LinkedIn Ads management
- Meta (Facebook and Instagram) advertising
- Channel strategy and audience targeting
- Landing page and conversion rate optimization
- A/B testing across creative, audience, and offer
- Budget allocation, attribution, and ROI reporting
The spend is one part of the system.
A media buyer optimizes the account. A performance marketer optimizes the outcome. The difference shows up in the parts most agencies treat as someone else's job: the landing page the ad points to, the offer it makes, the lead handoff to sales, and the attribution that proves what worked.
Because I run this as a fractional CMO, those parts are all inside the engagement. The ad, the page, the offer, and the follow-up are built to work as one motion. That is why the pipeline numbers hold up when the click numbers alone would not.
Custom, on a management fee or a share of spend.
There is no package price here because a $10K-a-month program and a $250K-a-month program are not the same job. Pricing runs as a management fee or a percentage of spend, scoped to the program before any budget moves.
What you get first is a free 30-minute consultation and a straight read on your current spend. If your accounts are healthy and you just need a tune-up rather than a rebuild, I will tell you that too.
Let's audit your spend.
Thirty minutes, no pitch. Bring your ad accounts and I'll tell you what's producing pipeline, what's buying clicks, and what I would change first.
Schedule Your Free Consultation