What a fractional CMO does, in practice.
What to expect from a Brickhouse engagement: how it runs, what the first 90 days produce, and how success gets measured. No mystery, no black box.
Not an agency. Not a consultant. Embedded.
Agencies hand you activity reports. Consultants hand you a deck and an invoice. I embed with your team as your marketing leader: I own the strategy, I build the systems, and I am accountable for the number at the end of the quarter.
That means I sit in your leadership meetings, manage your vendors and your people, and report to you in pipeline and revenue. When the board asks what marketing is doing, you answer with numbers. I make sure you have them.
Diagnose. Build. Drive.
Diagnose
I audit the full funnel: where revenue actually comes from, what every marketing dollar is doing, and where attribution breaks. By day 30 you have a 90-day plan with named priorities and specific targets. Not a deck. A plan.
Build
I stand up the infrastructure the plan needs: CRM and reporting, campaign foundations, brand consistency across every location or channel. Every dollar gets a job before it gets spent.
Drive
Campaigns are live, reporting runs weekly, and the first results land on the board. One post-acquisition services client set a record month in same-store sales three months into the engagement. That is what the first 90 days should produce.
In revenue, with numbers.
You will never get an impressions report from me. Marketing exists to mobilize people to act, and the proof is revenue you can trace. Every engagement gets a monthly report in three parts: what happened, the numbers, what's next.
Locations for one multi-location client in 12 months. That is 47% footprint growth.
Incremental annual revenue from one point-of-sale optimization.
A post-acquisition client set a record month in same-store sales.
What I ask of you
Three things. Access to your numbers, a weekly 30 minutes with the decision maker, and honesty about what has and hasn't worked before. Engagements are custom and run on a retainer basis. Every one starts the same way: a free consultation focused entirely on your situation.
See if it fits.
Thirty minutes, no pitch, no obligation. You'll leave with the highest-impact opportunities in your marketing, whether we work together or not.
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