Brickhouse Strategy, specializes in driving demand and minimizing marketing costs for B2B HR, payroll, and IT SAAS or service organizations through expert growth marketing strategies.
Transform your company's marketing department into a profit powerhouse. With over a decade dedicated to growth marketing, I've spearheaded campaigns that don't just create buzz—they consistently drive new business and elevate revenue.
At the heart of my expertise lies the crucial link between sales and marketing. Mastering this relationship has been the foundation of my success. Whether it's hiring the right talent, judiciously choosing vendors, or investing in cutting-edge marketing technology, I know the intricacies inside out.
Navigating the expansive world of marketing has become daunting, but with my experience, you're not navigating it alone. Let's join forces to fuel your business with contemporary, results-driven marketing strategies.
Fractional CMO Strategy for B2B Service Organizations
Half day session with 7 days of prep time to dive deep into your marketing strategy
10 hours per week in your organization to lead the team and major marketing indicatives
Continued CMO services after the Half Day consult or Engaged CMO services to ensure continued success
"Spencer possesses an extraordinary blend of strategic vision, attention to detail, and an innate ability to inspire creativity and innovation. His knowledge of how systems and processes work is invaluable as a leader as well; many leaders have trouble appreciating or understanding what they are even asking of their team(s)- Spencer does both."
- Benjamin (Austin, TX)
"Spencer is an intelligent, highly effective digital marketer who can bring any small to medium-sized business innovation and techniques that will help them focus their efforts and their dollars in the most effective ways."
- Luis (Birmingham, MI)
I know it can be frustrating to push to grow your company and feel bogged down by marketing that isn’t working well or takes up too much of your time. I’ve had the experience and made the same mistakes. I have learned a lot and love solving marketing problems in order to enable teams to win with their strengths.
Strategic Planning
A fractional CMO provides direction by understanding the market, competitors, customers, and the company's unique value proposition to craft a comprehensive marketing strategy.
Team Leadership and Development
A Fractional CMO plays a large role in leading and mentoring the marketing team. I can help in hiring decisions, provide training, and develop a strong marketing culture within the company.
Vendors and Systems
A Fractional CMO will manage relationships with external vendors, agencies, or consultants. This can include negotiations, contract reviews, and ensuring deliverables meet the company's standards.
Analytics and Performance
Fractional CMOs meticulously measure marketing results, analyzing the effectiveness of various initiatives. They ensure that key performance indicators are tracked, and the marketing budget is used to its highest potential.
If the company lacks a clear marketing strategy or if current efforts are disjointed and inconsistent, it could benefit from the holistic viewpoint a CMO brings.
If sales have plateaued or are decreasing, despite having a quality product or service, it might be due to ineffective marketing strategies.
If a substantial budget is allocated to marketing but the return on investment isn't justifying the spend, it's a sign that marketing strategies and executions might need a revamp.
In today's digital age, if a company isn't effectively utilizing digital marketing channels, they're likely missing out on significant opportunities.
Companies that are growing rapidly may find that their marketing efforts can't keep pace. A CMO can help align marketing strategies with growth objectives.
When a company is branching out into new markets or launching new products, a CMO's experience can be invaluable in crafting the right messaging and strategy.
Marketing is a continually evolving field. If a company feels out of touch with the latest marketing trends, technologies, or best practices, a CMO can bring them up to speed.
For startups or SMEs that haven't yet had a marketing leader in-house, but recognize the importance of marketing, a fractional CMO can fill that gap without the commitment of a full-time position.
If a company sees frequent changes in marketing roles or lacks stability in its marketing department, it may benefit from the consistent strategic leadership of a CMO.
Let's hop on a quick, free call and talk about you, your business, and opportunities.
125 Chewton
Bloomfield Hills, MI 48301
734.645.7323
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